100 Thieves Welcomes Lexus as Content House Sponsor

100 Thieves announced today that Lexus has become the official sponsor of the organization’s content house. The sponsorship will seek to attract the next generation of Lexus buyers by connecting to the gaming and esports audience. This makes Lexus the first luxury auto partner of the organization. We’re proud to…

Excedrin Partners With Nadeshot to Combat Gaming Headaches

Matthew “Nadeshot” Haag, Founder of 100 Thieves, has partnered with Excedrin to help educate gamers about the risks of headaches while playing, and how to prevent and fight them. The partnership includes a six-step mindfulness routine to help reduce the mental and physical stress that can trigger headaches. According to…

Valkyrae and CouRage Become 100 Thieves Co-Owners

100 Thieves, one of the leading gaming lifestyle companies, has welcomed Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop to its ownership group. The two content creators are joining a group currently composed of CEO and Founder Matthew “Nadeshot” Haag, Drake, Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert. “As a…