Six years ago famed entertainment talent and brand manager Jason Moore launched AGENCY FOR PROFESSIONAL ESPORTS (APE) and pioneered player representation in esports. During that time, APE was the pioneering esports agency to develop and activate personal branding for individual professional esport athlete endorsements and sponsorships. Never before were Organizations allowing their players into contracted personal endorsements.
Moore has represented the most accomplished esport athletes and influential streamers; FaZe Bizzle, Pokimane, Loeya, Team Liquid Perkz, CLG missharvey, FaZe ZachaREEE, TSM Myth, CLG Goosebreeder, Fnatics Youngbuck, TSM WildTurtle, CLG Potter, Team Liquid Locodoco, Team Envy reltuC, Ghost Miccoy, DingleDerper, IMT Pobelter, Phoenix1 Meteos, Renegades Crumbz, and South Korean Cosplay Team Spiral Cats.
APE introduced the agency model to esports in 2016, while focusing attention on Moore’s experience and strength in entertainment talent management and celebrity brand management. Now it is time to take Moore’s core model of progressive brand management and concentrate on the complete 360 management of the esports athlete and gaming influencers and provide specialty tailored hands-on talent and brand management for the RENOWN GAMER.
Crystal is the VP of Content at Ritual Motion and has worked with various organizations in esports, including theScore, Esports Insider, Benzinga, The Loadout, Supernyx, and OpTic Gaming. In addition, Crystal is a Women in Games Ambassador. In a weird combination with esports, Crystal also worked in pediatric trauma as a surgical technologist. She hopes to use her mixture of experience both in and out of the industry to promote healthy decisions in gaming and create opportunities for other women trying to find a way into esports.
Author & Columnist at Ritual Motion
Monica Miller is an independent consultant, freelance writer, and researcher who specializes in gaming and esports. Drawing from her unique experiences as a hardcore gamer, Monica has transferred her in-game skills to real-life by helping colleges and universities create esports programs from the grassroots level. With passions for health and wellness and education reform, Monica also makes personal contributions to equip others with the tools they need to inspire positive change in their lives.