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Complexity Signs Women’s VALORANT Team GX3

Complexity GX3 will strive to empower female gamers. Complexity Gaming today announced the signing of GX3, one of the top women’s VALORANT rosters, to form Complexity GX3. In addition to competing in the VALORANT Champions Tour (VCT) Game Changers circuit, Complexity GX3 will also put a heavy focus on gender…

HyperX Becomes Red-Carpet Sponsor of ‘Free Guy’

HyperX announced today it will be an Official Red Carpet Gaming Sponsor for the world premiere of Free Guy. As gaming and entertainment industries continue to crossover, HyperX is “expanding efforts and collaborations in the film industry.” According to the company, Free Guy aligns with HyperX’s mission to include and…

HyperX to Outfit Belong Gaming Arenas with Industry-Leading Peripherals

HyperX today announced a two-year agreement with Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex. HyperX will outfit Belong’s U.S. gaming centers with a range of products, including headsets, keyboards, mice, and microphones. Belong connects communities of gamers through its international network of experiential gaming centers…

HyperX Extends Pro Football Player JuJu Smith-Schuster Ambassadorship

HyperX announced a multiyear renewal with pro football player JuJu Smith-Schuster as a global brand ambassador. In addition to being the Official Gaming and Audio Partner of Smith-Schuster, the company is now also the Official Peripheral Partner of his esports organization, Team Diverge. This is the longest ambassador deal the…

100 Thieves Welcomes Lexus as Content House Sponsor

100 Thieves announced today that Lexus has become the official sponsor of the organization’s content house. The sponsorship will seek to attract the next generation of Lexus buyers by connecting to the gaming and esports audience. This makes Lexus the first luxury auto partner of the organization. We’re proud to…

RESPAWN Partners with Super Girl Gamer Pro

RESPAWN has become the Official Gaming Furniture Partner for the 2021 Super Girl Gamer Summer Season. The season will feature tournament play in games such as League of Legends and Hearthstone from July 24 through September 19. All matches will be streamed live on both Twitch and Facebook Gaming.  The…

Andbox Reveals USAA and New York Subliners Partnership

Esports Organization Andbox has announced a partnership between USAA Insurance and the organization’s Call of Duty team New York Subliners (NYSL). The multi-year agreement will have USAA’s brand featured on the team’s in-game and physical jerseys. In addition, the two will collaborate to include an exclusive esports program at the…

XP League to Host In-Person Esports Event in 2021

XP League in partnership with Carolina Games Summit will co-host the first major in-person esports event in 2021 at the Raleigh Convention Center from August 6-8. XP League will be hosting its inaugural North American Finals while the Carolina Games Summit will host its 15th annual esports and gaming event….

Ritual Motion Welcomes Ben Feferman to the Team

Ben Feferman, CEO of Amuka Esports Ritual Motion has welcomed Ben Feferman as an advisor for the company. As a long-time executive in esports, Ben has years of experience in capital raising and public market support. As the CEO of Amuka Esports, he has helped the…

HyperX Becomes Global Founding Partner for Valorant Champions Tour

HyperX announced today it will become a founding partner of Riot Games’ Valorant Champions Tour. In a two-year deal, the company will become the official sponsor for gaming keyboards, mice, and mouse pads. “We’re excited to welcome our newest partner to the VCT. HyperX joins us as the Official Keyboard,…

Introducing The Metro Squad: a Co-ed Valorant Team

Co-ed teams are the future as organizations push to bridge the diversity gap in professional esports. ReedPop and Metro Esports are doing the same with the creation of their own co-ed professional Valorant team, The Metro Squad. With support from ReedPop and PAX esports events, Metro will host a nationwide tour to…

Excedrin Partners With Nadeshot to Combat Gaming Headaches

Matthew “Nadeshot” Haag, Founder of 100 Thieves, has partnered with Excedrin to help educate gamers about the risks of headaches while playing, and how to prevent and fight them. The partnership includes a six-step mindfulness routine to help reduce the mental and physical stress that can trigger headaches. According to…