HyperX today announced the addition of Team Liquid co-owner and player Juan “Hungrybox” DeBeidma as a global ambassador. Along with the signing, HyperX has renewed its sponsorship with Team Liquid as the organization’s Official Peripherals Partner. As part of the organization’s sponsorship, HyperX will support a variety of initiatives, including…
Belong Gaming Arenas today announced partnerships with two local school districts – the Grapevine-Colleyville Independent School District in Dallas, Texas, and Williamson County School District in Nashville, Tennessee. The partnerships will help establish scholastic esports programs and support the nationwide development of the amateur esports ecosystem. Belong will provide dedicated…
Belong Gaming Arenas and Beasley Esports, owner of the Houston Outlaws, are partnering to deliver an onsite experience for fans to play the Overwatch 2 PvP beta during the Battle for Texas. Additionally, the Houston Outlaws will award 50 lucky fans in attendance beta access to Overwatch 2 PvP’s first…
FaZe Clan began as a trickshotting team in games like Call of Duty, but the brand has exploded into a cultural phenomenon. Unlike other organizations like 100 Thieves, who have built their own exclusive apparel lines, FaZe is all about collaborating with the mainstream to produce fashion items to highlight…
100 Thieves has been at the forefront of gaming fashion since its first collection drop and that hasn’t changed. However, the brand that was labeled the “Supreme of Gaming” has evolved since its first collection, and other organizations have used 100 Thieves’ success as a foundation for their own apparel….
XSET is still a fairly new esports organization, but it has already begun to transform how brands are operating within the space, specifically by blending music, fashion, and inclusivity. Developed by past FaZe Clan executives, XSET exploded in the gaming and esports community not just as a competitor in titles…
Major League Soccer (MLS) and Electronic Arts (EA) today revealed details for the 2022 eMLS Cup presented by Coca-Cola. The FIFA esports competition will take place on March 13 as an official event of SXSW in Austin, Texas. “The fifth edition of eMLS Cup will bring together the worlds of…
Natus Vincere (Na’Vi), arguably one of the largest esports organizations in the world, has publicly ended its partnership with ESforce Holding. “It is a sixth day of war in Ukraine. The Russian army continues to attack civilian areas: hundreds of thousands of residents have left their homes, the others continue…
Counter-Strike: Global Offensive (CSGO) player Sasha “S1mple” Kostyliev was highlighted on stage at the Intel Extreme Masters tournament (IEM Katowice). Mic in hand, he used the opportunity to call for peace in Ukraine. He said, “My whole career, I’ve played with Russian players, I’ve played with Ukrainian players, and I’ve…
Today, Init Esports and ESTV have partnered ahead of the AMA World Fastest Motorcycle Gamer Challenge. The event will be shown in 48 countries on linear TV. With the event broadcasting on platforms like Apple TV and Roku, this is a fantastic opportunity for exposure. Stefy Bau, Founder and CEO…
