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HyperX Extends Pro Football Player JuJu Smith-Schuster Ambassadorship

HyperX announced a multiyear renewal with pro football player JuJu Smith-Schuster as a global brand ambassador. In addition to being the Official Gaming and Audio Partner of Smith-Schuster, the company is now also the Official Peripheral Partner of his esports organization, Team Diverge. This is the longest ambassador deal the…

100 Thieves Welcomes Lexus as Content House Sponsor

100 Thieves announced today that Lexus has become the official sponsor of the organization’s content house. The sponsorship will seek to attract the next generation of Lexus buyers by connecting to the gaming and esports audience. This makes Lexus the first luxury auto partner of the organization. We’re proud to…

RESPAWN Partners with Super Girl Gamer Pro

RESPAWN has become the Official Gaming Furniture Partner for the 2021 Super Girl Gamer Summer Season. The season will feature tournament play in games such as League of Legends and Hearthstone from July 24 through September 19. All matches will be streamed live on both Twitch and Facebook Gaming.  The…

TimTheTatman Joins HyperX as Global Brand Ambassador

TimTheTatman, one of Twitch’s most popular streamers, has joined HyperX as a Global Brand Ambassador. Beginning as a streamer on Twitch in 2012, TimTheTatman has accumulated over seven million followers and is one of the top followed on the platform. He has been on the forefront in titles such as…

Skybilz Talks About Being an Influential Streamer in Esports

RM GUILD (Gamers United in Live Discussion) has carved a huge path toward a new way to collaborate and share content in a live setting. Our Kick Off Party highlighted our Ritual Motion Hosts, a few of our amazing affiliates, and main speaker Allison “Skybilz” Waters, who talked about her…

The Best Offense: How To Find Your Main In A Game

One of the amazing things about playing a competitive game is when it just clicks. Finding the character, weapon, or play strategy that works for you can elevate a game from fun to fantastic, and few things are more comforting than playing a game you know like the back of…

Colorful Relief: The Magic of E3’s Wholesome Direct

This year, the organization Wholesome Games hosted another edition of its indie spotlight show, Wholesome Direct. While not officially a part of E3, the show took place during the time that E3 was going on, unofficially making it a part of that gigantic conglomeration of shows and press conferences -…

5 Totally Bad*ss LGBTQ Video Game Characters

LGBTQ representation in video games is not yet where it needs to be. Has it gotten better since the early days of video games? Yes. But we aren’t quite there yet. That’s why it’s so important to highlight and talk about the LGBTQ characters that do appear in our favorite…

Gaming and Esports: What’s the Difference?

Outside of the industry, many use “gaming” and “esports” interchangeably in conversations. This common mistake is understandable, given that both involve the act of playing video games.  However, they are truly different from each other.  For starters, the gaming industry generated over $150 billion in revenue last year, as compared…