Vindex today announced Francis Thai as its Vice President of Digital Marketing.

In the role, Thai will construct digital marketing initiatives and strategies to deepen Vindex’s offerings across Esports Engine, Belong Gaming Arenas, and the Vindex Intelligence Platform.

“Francis has a wealth of experience across digital media, technology, and gaming, which uniquely aligns with where Vindex is headed on a macro-level,” said Sundance DiGiovanni, Co-founder of Vindex and Chief Brand Officer at Belong Gaming Arenas. “As we continue to build out and deploy more robust technology and software to meet the evolving needs of the games industry, developing a strong digital strategy will be paramount to delivering holistic solutions to our partners.”

Leveraging his experience in audience development, advertising, and digital media, Thai will focus on driving engagement through digital channels, including social media, content, and community platforms. Thai will also champion consumer-facing initiatives to foster positive audience development across Vindex’s platform, further connecting Esports Engine, Belong Gaming Arenas, Vindex Intelligence, and all of the company’s partners to its communities across esports, gaming, and live streamed content.

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“Vindex has touch points across the industry, and its audience represents nearly every type of gaming consumer,”” said Thai. “Understanding how we communicate with each unique community in relevant ways is crucial to driving growth and innovation, both for the consumer and the company.  I’m looking forward to leveraging my experience growing audiences and crafting brand messaging to elevate recognition of Vindex’s brands in mainstream culture.”

Thai joins Vindex from NYXL, where he served as the Head of Marketing & Audience Development. During his time with the organization, he led engagement efforts for the launch of its Call of Duty League franchise, the New York Subliners, and expanded the reach of its Overwatch League franchise, the New York Excelsior. His prioritization of audience engagement through live events, tournaments, apparel launches, and influencer outreach tripled the brand’s social media following.