Square Enix has held firm on its motivation to enter NFTs and blockchain. Now, the company has sold the entirety of its western division, including game studios and intellectual property (IP) rights for $300 million. Embracer Group has acquired ownership of Crystal Dynamics, Eidos-Montreal, and Square Enix Montreal. This includes the rights for games like Tomb Raider, Deus Ex, and Marvel’s Guardians of the Galaxy.

This is reportedly a direct move to invest resources into crypto, blockchain, AI, and cloud technology.

In April, Square Enix President Yosuke Matsuda emphasized that the company still wanted to create Play-to-Earn (P2E) titles despite the community backlash.

“In the future, we would like to try our hand at providing ‘autonomous game content,’” Matsuda told Yahoo Japan. “Until now, in most games, we provide the content as a finished product and the players played that content. However, there are a certain number of players in the world who want to contribute to making games more interesting, by creating new settings and ways of playing. In the future, we want to utilize the power of these people to create games that will continue to evolve.”

What does this mean for the IPs that are now owned by Embracer Group? It could ignite a new era for titles like Deus Ex now that it is free from Square Enix. While the gaming community is still criticizing Square Enix for its push into blockchain, many are hoping that the release of its western titles will help launch a new era of games.

Still worth noting is the fact that Square Enix retains games such as Outriders, Just Cause, and Life is Strange. It’ll be interesting to see how Square Enix plans on capitalizing on the new trends in crypto and blockchain, especially as they worked toward the goal of “self-sustaining game growth.”