Oakley has been a staple in sports culture for decades. Now, the eyewear brand is swooping into esports, an industry that has a specific need for glasses. The partnership comes tied with Call of Duty phenom Seth “Scump” Abner, who is officially the first esports figure to become partnered beside traditional sports stars like Patrick Mahomes and Rory McIlroy.
In an interview with Metro.co.uk, Scump stated that “the collaboration kinda came out of thin air. Oakley just knocked on the door and I obviously couldn’t resist. I’ve been wearing glasses for a long time, and it’s mainly due to my animals. I have a golden retriever and two cats, and my eyes get really scratchy when I put contacts in, so glasses seem the easiest way to avoid that. I didn’t really know glasses were getting into the esports space.”
Gaming and fashion are two things that are rising to the forefront in modern culture. Adidas partnered with Tyler “Ninja” Blevins and Team Vitality to produce specific shoe collections. However, like Metro stated, glasses make the most sense, and attaching Oakley’s line of eyewear to Scump is a no-brainer. The OpTic Chicago captain has played Call of Duty professionally for over a decade, and developed a personal brand that has long been connected to the OpTic name. With 28 major championship victories, he understands the importance of protecting your eyes both in and out of the game.
Metro’s main question: Could Scump, or another player like him, become esports’ “first Michael Jordan-style figure?”
According to Scump, it could happen down the line: “Esports is still at a very young age and new to a lot of people, although it’s growing very fast. Five years ago people would be like, ‘What, you do that for an occupation?’ But I only think it’s going to keep growing year after year.” Still, he expressed interest in designing his own line with Oakley. “I would 100% be down to do my own frames or a cool spin-off of something. I’m not sure if that’s on the cards at the moment, but I think it would be a really cool thing. I’ve been wearing glasses my whole life. I don’t want to say I’m a fashion expert or anything, but I feel like I could give some pointers to help people out.”
As of right now, a discount code exclusive to Scump will help others obtain glasses at a cheaper price, but the player hinted that more could be coming in the future. For right now, he’s just glad that he can help provide things like blue light glasses to his fans. “[Oakley’s] blue light glasses have helped me a lot with eye strain. I hop I can help people out with something like that because staring at a monitor all day gets a bit taxing on the eyeballs.”