Jack in the Box is launching the first-ever interactive drive-thru experience for viewers on Twitch. From May 10-17, Twitch viewers can drop by the 24/7 livestream to claim free food and rewards on their way to watch their favorite content creators.
“We’re excited to launch Jack in the drive-thru and bring a new dimension of 24/7 access to our gaming customers,” said Morgan Higgins, Senior Manager Social Media and PR at Jack in the Box. “Our vision is to turn our channel into the first destination for viewers on Twitch before they tune into their favorite streams and channels. Name a better pair than some Twitch content and our iconic two tacos!”
The always-on livestream will put viewers in the driver’s seat, simulating a trip through a Jack in the Box drive-thru. Designed to complement the Twitch viewing experience, fans can come by the official Jack in the Box Twitch channel and scan a QR code to download the Jack in the Box app, and redeem an exclusive prize using code GAMER. Jack in the Box will also highlight a variety of up-and-coming creators on their Twitch and on socials throughout the week.
“Jack in the Box’s virtual drive-thru is a refreshing and innovative take on Twitch activation, said Chris Toussaint, Account Director, ZONED Gaming. “While most brands want to tie themselves to the same metrics as top creators, we wanted to create something that rewarded loyal communities rather than compete for an unrealistic audience share. This experience simulates a seamless drive-thru concept in a digital world, allowing Jack to become a constant for all Twitch viewers regardless of audience or what they’re watching.”
The virtual drive-thru is a continuation of the company’s commitment to supporting the Twitch creator community. The company has recently gifted up-and-coming streamers with subscriptions and donations and surprised viewers with impromptu challenges in an effort to showcase the platform’s rich creator ecosystem.
To visit the Jack in the Box virtual drive-thru and claim free rewards, stop by the official Jack in the Box Twitch channel any time between May 10-17.