HyperX today announced the addition of Team Liquid co-owner and player Juan “Hungrybox” DeBeidma as a global ambassador. Along with the signing, HyperX has renewed its sponsorship with Team Liquid as the organization’s Official Peripherals Partner.
As part of the organization’s sponsorship, HyperX will support a variety of initiatives, including Team Liquid’s tournaments, charitable and community initiatives, and content programming with expanded focus on diversity and women in gaming.
As an ambassador, Hungrybox will participate in a variety of HyperX marketing activities such as virtual streams, events, and original content creation.
“HyperX has not only been an incredible partner to Team Liquid over the years but they’ve been a driver of change within the gaming community,” said Juan “Hungrybox” DeBiedma in a press release. “Team Liquid is a big believer in the power of diversity and understands that gaming is a unifying force. I’m looking forward to working with the HyperX team to ensure that everyone feels they have a space within our community.”
This isn’t the first of Team Liquid’s roster to join the microphone company’s list of talent. Aerial Powers has also been a HyperX Hero. She has been working with marketing partners and supports Team Liquid events while also serving as chair of Team Liquid’s Diversity and Inclusion Task Force.
“HyperX is thrilled to renew our sponsorship with Team Liquid to support the growing esports organization and equally excited to welcome Hungrybox to the HyperX brand ambassador family,” added Stephanie Winkler, Director of Marketing at HyperX. “We recognize the ongoing efforts of Team Liquid to support the esports ecosystem of players, influencers, and fans and inclusivity for all, aligning with HyperX’s commitment to fueling the next generation of gamers and content creators.”
The extended sponsorship will include initiatives to support Team Liquid’s all-women Brazilian Valorant squad competing at VCT Game Changers. Beyond that, HyperX will support content projects like Team Liquid’s podcast Table Talks. During the series, the team will be using the HyperX Solocast or Quadcast microphones as part of their broadcast setup.