HyperX today announced a two-year agreement with Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex. HyperX will outfit Belong’s U.S. gaming centers with a range of products, including headsets, keyboards, mice, and microphones.
Belong connects communities of gamers through its international network of experiential gaming centers and digital platform. Everyone from casual players to aspiring professionals can come together at Belong to play the most popular game titles, both for fun and competitively, while using peripherals from HyperX.
“Gaming experience destinations like Belong help to fuel the next generation of amateur gamers to compete on the global stage,” said Wendy Lecot, Head of Strategic Alliances at HyperX. “HyperX is a champion of all gamers and our combined efforts with Belong aim to connect all who share a love of gaming in local communities.”
As the gaming peripherals team at HP, the collaboration with will expand the pre-existing relationship between Belong and HP. In addition to providing HyperX headsets, keyboards, and mice, Belong’s gaming centers will also receive OMEN Gaming PCs.
“Part of our mission at Belong is to provide our gamers with top-notch gaming experiences, which is why we’re partnering with the de facto leader in peripherals,” said Wim Stocks, Head of Partnership and Commercial at Belong Gaming Arenas. “By providing access to the same equipment that the pros use, we’re able to give our community a chance to take their gameplay to the next level.”
Belong will be playing a key role in the gaming retail market by opening the opportunity for gamers to discover new games with friends in a “premium and accessible, hands-on environment.” The company recently revealed it would begin establishing hundreds of locations across the United States, beginning with Houston, Texas this summer. Additional venues in Dallas, Texas; Columbus, Ohio; Chicago, Illinois; Nashville, Tennessee; and more are expected to follow in the coming months.