HyperX announced a multiyear renewal with pro football player JuJu Smith-Schuster as a global brand ambassador. In addition to being the Official Gaming and Audio Partner of Smith-Schuster, the company is now also the Official Peripheral Partner of his esports organization, Team Diverge. This is the longest ambassador deal the company has ever extended.

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“I am so excited about renewing my partnership with HyperX, and also so happy to bring my esports team, Team Diverge, into the HyperX family,” said JuJu Smith-Schuster in a press release. “HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”

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As part of his ambassador-related activities, Smith-Schuster will jump into a variety of marketing projects representing the company during promotions, advertising, social campaigns, events, and more.

“HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org., Team Diverge,” said Dustin Illingworth, Celebrity and Athlete Marketing Manager at HyperX. “His passion and love for esports and the community is effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”

As Team Diverge’s Official Peripheral Partner, HyperX will be their exclusive audio products partner on stream. The team will promote headsets, microphones, keyboards, mice, and mousepads during streams and tournament sessions. In addition, Team Diverge facilities and content houses will be outfitted with HyperX products. Members will have the chance to test new products and provide feedback as new products are designed. The company will also continue working with the JuJu Foundation, an organization Smith-Schuster founded in 2019 to help kids and organizations and in need.