The team at Ritual Motion is excited to announce that we’ve partnered with Hearo.Live to host a watch party on ritualmotion.com for the upcoming Smash Out Breast Cancer tournament being held on October 30th and 31st to benefit the National Breast Cancer Foundation, Inc.
If you’re new to the platform, Hearo.Live has created a whole new way for esports fans and the gaming community to enjoy live events. Earlier this week we had a chance to catch up with Edward Lerner, Founder and CEO of Hearo.Live. He shared some background on the company and how a passion for gaming and esports among their staff has helped bring this vision to life.
For our audience who may not have used the platform, can you give us a quick overview of Hearo.Live and background on how the company was founded?
We’re gamers. We love playing together, and wondered why we can’t watch together. So we built Hearo, to let everyone have amazing watch parties. Laugh, talk, and cheer with friends while watching Netflix, Twitch, ESPN, and more in full-screen, like you’re on a big couch together on your phones or PCs.
We’re excited to have Hearo.Live on board as a partner of our upcoming Smash Out Breast Cancer event to benefit the National Breast Cancer Foundation, Inc. and Game Pink. Can you tell us how our community can follow along during the event with Hearo.Live?
We’ve embedded a custom Watch Party on your Smash Out Breast Cancer page on ritualmotion.com. So the community can join the public watch party you’re hosting, or host their own parties with our mobile or desktop app. Hearo is “live” on iOS, Android, Windows, and macOS. They can visit Hea.ro/smashbc, to install the app and launch a tournament watch party. Then they can invite all of their friends to watch with them with a click/tap.
Since launching the platform earlier this year, what type of live events have you seen the most success with?
Our favorites are sports like the NBA finals or the World Series, or esports like the LoL World Championship. Hearo is the best way to watch these, full screen while cheering with your friends.
What kind of adoption or usage highlights of the platform are you seeing within the gaming and esports community?
While gamers have talked and played together for years, we’ve had to juggle Twitch and Discord to talk and watch together. That’s a pain, particularly on mobile. People love how Hearo works full-screen, like games or TV.
What impact, if any, has the pandemic had on your business and model, both in general and specific to the gaming industry?
Even before COVID our message was, “We’re a cure for social isolation.” People spend thousands of hours watching solo. Hearo is made to turn solo watching into a truly social experience, like a multiplayer gamer. So we’ve been racing to deliver on our promise. It’s been a crazy year.
What can we expect to see from Hearo.Live in the coming months?
We’re working on an amazing new feature for sports and esports fans. We call it an eStadium. When you watch in a Hearo eStadium you can hear the whole crowd roar and cheer, like in a physical stadium. Unlike a physical stadium, you can control the crowd volume, loud if you like it loud, quiet if you don’t want to hear it. We think Hearo eStadiums will take esports to the next level.