The Coalition of Parents in Esports (COPE) announced their new sponsorship from gaming candy platform The Truman Factory.

The Truman Factory sits on the cutting edge of gaming technology and community development. Through candy, prizes, and entrepreneurial spirit, the brand empowers youth in the gaming space to chase their dreams and realize their passions. COPE is committed to removing esports’ outdated negative stigmas, educating parents on esports’ positive effects, and providing resources to make esports more rewarding. Through multifaceted leadership in the gaming space, COPE emboldens parents and children alike to share the beauty of esports.

Founder of the Truman Factory, Truman Wilson, stated in a press release: “I was raised by a father who always supported what I wanted to do, to try things out. When I was 11 years old, I was watching kids on Shark Tank and told my dad I wanted to make a chocolate bar with a golden ticket like Willy Wonka.”

His father, Derek Wilson, added: “I thought ‘Ok, That’s a big idea!’ I had to see if we could do it. Big ideas take you places, and four years later, that big idea has turned into a national candy brand for the gamer community. On our journey, we came across COPE and loved the idea of educating other parents on how to support their kid’s big ideas.”

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COPE CEO Chris Spikoski stated: “One of the things we see in the gaming community is young kids becoming entrepreneurs and running with brilliant ideas. When we saw Truman, a young gamer pushing his candy for gamers by gamers, as well as the unconditional support of his father, it was a no-brainer to partner with them. The COPE values and mission align with The Truman Factory.”

The partnership is a perfect match and will help demonstrate the possibilities that exist in esports for young entrepreneurs.

COPE Co-Founder Shae Williams added: “At COPE, we see amazing kids doing unbelievable things with the support of parents who let them play outside the box. Truman combining his passion for video games with the allure of Willy Wonka’s golden ticket to create Truman Factory is what COPE is all about. We’re parents who took a risk and listened to our kids when most adults told us we had lost our minds. Derek and Truman took their collaboration to a new level with a gamified candy bar. Willy Wonka would be proud!”

For more updates, follow COPE on Twitter, Facebook, and Instagram and The Truman Factory on Twitter, Facebook, and Instagram.