So, you applied to become a Ritual Motion affiliate and you got accepted! What now? How do you make the most of it? First, by promoting your affiliate links to a wide and varied audience. And second, by making sure your promotional content is truly valuable.
Where-oh-where do you promote?
1. Personal blogs (and those of friends)
Personal website blogs are key in the land of affiliates. Since you own them, you can freely post anything you like without having to worry about rules on forums and communities. And since it’s long-form, you can create more comprehensive content, really dive into the product or platform you’re promoting, and share the ins-and-outs at length. When you have developed a large audience, writing consistently and providing helpful information, that is pertinent to your audience’s interests, helps build their trust in you and the products you’re backing. Your blog then quickly becomes the most valuable tool for you as an affiliate seller and your audience looking for good products.
Additionally, if you have friends who have their own blogs in similar industries whose audiences might find your affiliate links useful, propose doing a guest spot on their blog. It could help expand your audience and get your links and the products shared more widely (and increase your revenue!).
2. Social Media
Perhaps it’s obvious that you should promote your affiliate links on social media. But considering that each social media platform has different focuses, strengths, and audiences, the trick with promoting on social is making sure your content is geared toward the specific aims of each channel and those specific audiences.
For instance, with Instagram’s emphasis on the visual, you want to make sure that your photos and videos look good. Some great lighting and minor editing will go a long way when it’s paired with legitimately helpful information pertaining to your audience and the product you’re promoting. With Twitter, you have to get a bit more creative with your copywriting to fit the smaller word count. But coupling good copy with a great image, video, or GIF can really help engage people and drive traffic. Keep track of what types of promotional content your followers engage with on each platform and then cater your posts—it’s always about what your audience finds the most useful.
Next, on each social account, make sure you know how to make the links accessible. Whether that’s putting them in the posts directly, linking in your bio or stories, or tagging on the images. It’s also important to note that affiliate links tend to be lengthy, so it’s a good idea to do some link-cloaking or shortening when you’re pasting them into a space with limited characters.
3. Streaming Channels
Other potentially obvious places for promotion are your gaming and streaming channels (think Twitch, Mixer, and YouTube) are the best place to increase revenue. Whether making full product review or tutorial videos, or dropping product info while streaming, or placing it into a level tutorial, you can easily add your affiliate link directly to the video in the place you discuss it as well as below in the description. With a strong following, promoting your affiliate links in as many videos as possible can really help grow your revenue stream.
Podcasts are insanely popular these days, and their audiences are only continuing to grow. One of the great values of advertising as an affiliate on podcasts is that listeners are already used to hearing ads in that medium. If you have your own podcast, you can make whole episodes about product reviews or tutorials—an inherent ad, but with valuable information. Otherwise, while in general discussion on your podcast or others you’re a guest on, when talking about a related issue, it’s easy to mention your affiliate status.
Almost all serious gamers take part in some kind of community or forum, and there are many to take part in. These are great places to engage with other gamers and connect to more potential audience members. Most forums ban explicit advertising and affiliate links because they don’t want spam. So, definitely don’t simply put your link out there and hope for the best—you’ll get flagged and kicked out very quickly. Instead, authentically engage with the conversations and offer information that is sincerely beneficial to those on the thread and the discussion at hand. Then, you can link to a landing page for a blog post with more information to further direct interested consumers.
The top forums for all things eSports these days are the following:
- GameFAQs and its Community feed
- Reddit, including the discussions boards r/gaming, r/PC gaming, r/Gaming4Gamers, r/GirlGamers, r/leagueoflegends, r/Zelda, and many more
- Gamespot and Gamespot Forums
- The Verge/Gaming, one facet of the online magazine
- VGR and its forums
- Steam Discussion boards
- Discord App for gamer-specific voice and text chat
Becoming an active voice and presence on a variety of these forums will help grow your audience, build your brand as an expert and ultimately get more and more people to trust your recommendations and buy the products you’re promoting—a.k.a. it’ll help you make more money doing the thing you love to do.
In-person connections are so vital when you’re an affiliate. It may seem like you can’t make as many connections that way, but each one is far more naturally valuable. Those connections can help grow your audience if they like your style when they meet you. Tournaments, of course, are a hotbed for meeting gamers. But not just any gamers—gamers who are really in it, who are usually actively looking for better products and communities to help their game and connect them further to others. Essentially, they are the most likely audience to want what you’re selling, and making person-to-person contact is the surest way to establish a verified follower.
As always when you’re promoting products and platforms of companies you’re an affiliate with, you must disclose that you are, in fact, an affiliate. It’s actually not legal to simply promote a product and link to it without acknowledging that you’re an affiliate of the company and get paid commission. Always be sure that that fact is clear whenever and wherever you promote.
We’ll go into more detail about the second point mentioned above—making sure that your content is genuinely valuable to your audience and followers—in a separate post soon. Check back in a couple of weeks to learn more about marketing effectively and creating purposeful content as an affiliate.
If this is the first time you have thought about becoming an affiliate, but like the sound of it, why not check out and apply today!