Reaching 1 million followers on TikTok may seem like a major feat, but it’s definitely possible. Esports organization Optimal Ambition jumped into GUILD to discuss techniques, TikTok trends and strategies, as well as what worked and what didn’t work for its top creators. The creator economy is booming, and platforms like TikTok have become the home of the latest generation of creators. The platform has also become a fruitful career for those focusing on content. Those with 1 million or more followers can earn over $5000 a month. In addition, having over 100,000 followers can land you an invitation to join the TikTok Creator Program, which is a great way for brands to work with you.

Knowing your brand and your audience may help you develop your strategy, but sometimes it’s all about experimenting and finding what content works for you.

To learn more and watch other sessions, check out Ritual Motion’s GUILD.